The Ultimate Luxury: Making Time Your Own

Could it really be that the ultimate luxury is to appropriate time and lend it a part of your own identity, a fragment of one's own personality? Our service, on request and dedicated to private customers, means turning each watch into a unique piece.

Swiss quality
Innovation
Tradition

Customization is an unlimited territory of expression.

Combining tradition and innovation,

our artisans ensure every second is truly yours.

Legal notices

Alter is an independent Swiss watchmaking studio specializing in watch customization. Our vocation is to turn your timepieces into unique models thanks to an artisanal and creative process. Each creation is conceived to encapsulate the owner's identity, in compliance with the values of quality, authenticity and exclusiveness that define our expertise. We comply with the highest standards of the Swiss watchmaking excellence sector, and our achievements proudly uphold the Swiss made label.

Alter neither manufactures nor retails watches. Our creative studio is in no way related to, affiliated with or supported by any watch manufacturer. The brand names featured on our official website are for reference purposes only and any commercial use of timepieces transformed and personalized by us is strictly prohibited. Our on-demand services are for personal and private use only.

By browsing our website, you are agreeing to our Legal Notice.

The Ultimate Luxury: Making Time Your Own

Swiss quality

Innovation

Tradition

Customization is an unlimited territory of expression.

our artisans ensure every second is truly yours.