Your project

customize
your watch

Alter Geneva

Our design studio specializes in customizing watches and jewelry. We work exclusively on watches entrusted to us by our clients, tailoring each piece to reflect its owner's personality and taste. We combine the precision of Swiss craftsmanship with a bold approach to design.

Submit your customization project via our online form. We will review your request and get back to you.

Design phases

  1. Conception

    We work closely with you to turn your ideas into clear designs that balance aesthetics and functionality. We create several custom options to meet your exact needs.

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  2. Creation

    Our Swiss workshops employ experienced watchmakers and jewelers who carry out each stage of production. They received their training while working for some of the most respected and well-known brands.

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  3. Finalization

    Your watch or jewelry undergoes a thorough quality control process before delivery to ensure it is in perfect working order and aesthetic condition. It comes with a certificate of authenticity and a warranty.

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Co-Creation in Motion

We approach each project as a technical dialogue. Early on, we explore constraints and design options together. Visual proposals help test assumptions and guide decisions. This iterative process allows us to refine the concept, ensuring feasibility and alignment with your vision. Full process and shipping details are available in the FAQ section.

Alter Geneva

The Craft Behind Customization

We apply a wide range of techniques, including colored surface treatments, fine finishes like brushing, satinizing, or sandblasting, and decorative methods such as engraving, enameling, painting, and stone setting. The dial, case, strap, and other components can all be reworked with precision.

Alter Geneva
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