customizeyour time
Our studio gives you total freedom to personalize your watches or jewelry to make them unique pieces.
No one knows you better than yourself. Time moves to the rhythm of your own story.
Design phases
Conception
Our designers meticulously refine every detail of your vision, crafting a design where aesthetics and technology merge seamlessly. We present a selection of concepts, each tailored to reflect your exact expectations.
Creation
During the execution phase, components are manufactured in our Swiss workshops by watchmakers who have learned their skills in the most prestigious watch brands.
Finalization
Your timepiece undergoes meticulous quality controls to ensure perfection in every detail. Delivered with a certificate of authenticity and a warranty, your one-of-a-kind watch is ready to embody your story.
Cocreation in motion
Every personalized creation begins with a vision—a unique concept that sets the foundation for your bespoke timepiece. Through collaborative discussions and visualization techniques, we transform your ideas into tangible designs. Working closely with its customers, Alter provides creative and innovative solutions to turn the imagination into reality.
Where visions take shape
Alter masters a wide range of techniques to enhance each watch. We use surface treatments such as PVD and DLC, as well as various finishes such as brushing, satinizing and sandblasting. Our artisans also excel in the art of engraving, enameling, miniature painting, and setting precious and semi-precious stones. Every detail, from the dial to the case and bracelet, can be transformed through watchmaking and jewelry craftsmanship, offering unlimited personalization.
