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Project 005

Alter Geneva

This reinvented Daytona explores the expressive potential of titanium through contrasts. The grained dial with diamond-polished angles creates a dialogue between texture and light, a minimalist reinterpretation where the surface becomes structure.

The radical purity of titanium

The case, bracelet and bezel of this Oyster have been entirely remanufactured in titanium, a material prized for its lightness, durability, and matte industrial aesthetic. Sandblasted throughout, the surface reveals a subtle rawness that gives the watch its quiet strength.

Alter Geneva

The Collector’s Vision

The owner of this watch wanted a Daytona that broke away from the usual design codes. He wanted a watch that was more tactile and architectural. His request was for a chronograph that focused on texture, allowing the raw beauty of titanium to shine through. We designed a piece with a modernist edge that is refined in every detail.

Alter Geneva
  • Alter Geneva
  • Alter Geneva
  • Alter Geneva

Engineering the Rebuild

Before any transformation, the watch undergoes a complete disassembly in our Swiss workshops. Each component is meticulously, cleaned, and prepared for customization. Once the case, the dial and strap are manufactured in titanium, the movement is carefully reassembled, tested, and adjusted.

Alter Geneva

Light-Catching Precision

The grained dial contrasts with the diamond-polished angles around the subdials and indexes. This duality of textures is designed to catch the light without being ostentatious. Every detail has been improve to refined readability and highlight the materials.

Alter Geneva

A minimalist statement

This project embodies a modernist sensibility, combining technical sophistication with a minimalist aesthetic. The result is a chronograph that feels both radical and essential.

Alter Geneva

Each modification is carried out in our Swiss workshops according to the strictest standards of haute horlogerie. Our artisans ensure that all aesthetic enhancements preserve the watch’s technical performance. From surface treatment to final reassembly, precision and longevity remain uncompromised.

  • Customer’s watch116500LN
  • MATERIALTITANIUM
  • SIZE40 MM
  • CaseHand sandblasted
  • BEZELHand sandblasted
  • StrapHand sandblasted
  • DIALgrained with diamond-polished angles
  • HANDSORIGINAL HANDS
Alter Geneva

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2025© Alter, all rights reserved

Alter is an independent Swiss watchmaking studio specializing in watch customization. We neither manufacture or sell watches. Our mission is to turn your timepieces into unique creations through an artisanal and creative process. We are not affiliated with or supported by any watch brand or manufacturer. The brand names featured on our official website are for reference purposes only. Any commercial use of timepieces modified and personalized by us is strictly prohibited. Our on-demand services are intended for personal and private use only.

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