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NO.071

Alter Geneva

This project reimagines a world-time gold watch through a radical monochrome lens. Every surface is stripped of excess, reducing the map to a nearly invisible trace, perceptible only to the most attentive gaze.

At the Origin of the Design

The client was drawn to the tension between discretion and attention to detail. The brief called for a predominantly monochrome design. In response, we suggested exploring a nuanced palette of blacks and greys. This sparked a thoughtful exchange between our designers and the client, resulting in an expressive balance being achieved.

Alter Geneva
  • Alter Geneva
  • Alter Geneva

The case, dial, hands and indexes have all been reinterpreted in a unified chromatic palette. The black DLC coating, precisely applied to the gold case, provides deep tonality and superior resistance without altering the original silhouette. Harmonising the materials, light, reflection and volume reshapes the identity of the watch.

Transforming Icons with Precision

The process began with the complete disassembly in our Swiss workshops. Each component was cleaned, inspected and prepared for transformation. Once the black DLC coating had been applied, our artisans painted the dial, hands and hour markers in carefully selected shades of black and grey. The piece was then reassembled with meticulous care.

Alter Geneva

Beyond Aesthetics

This project required an in-depth intervention by our Swiss artisans, going beyond surface transformation. Every step was designed to reinterpret the design language according to the client’s vision, while ensuring the reliability and precision of the finished piece. Alter Geneva provides its own exclusive warranty covering the modifications carried out, guaranteeing their quality and durability.

Alter Geneva
  • Alter Geneva

Each modification was carried out in Switzerland by Alter Geneva, following a process rooted in the most exacting standards of haute horlogerie. Final testing and refinements ensured that the watch meets not only Alter’s quality criteria, but also the owner's vision.

  • Base watch Gold world-time watch, provided by its owner
  • Case & size37 mm, black DLC
  • DIALCUSTOM BLACK and grey
  • HANDSHand-painted black
  • BezelBlack DLC
  • BraceletBlack alligator strap
  • Indicative budget CHF 15.500 to 19.000
    (USD 19.500 to 24.000)
  • Typical lead time2 to 3 months
    from design approval to delivery

Alter Geneva carries out each creation on a personal watch provided by a client. These works are independent and are not produced, approved, or guaranteed by the original manufacturers. Since these modifications may affect the brand warranty, Alter provides its own warranty. All creations are strictly intended for private use and have no commercial purpose.

Alter Geneva

Your project

Your Watch, Reimagined

Every Alter creation starts with a watch provided by its owner. Share your ideas with our team to explore the possibilities for your own project.

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  • Fully Reversible

    All customizations are fully reversible, including the DLC treatment.
    The watch can be restored to its original configuration at any time.

  • Swiss Made

    The project was created through a mix of digital renders and high-resolution photographs. All work was carried out in our Swiss workshops.

  • Alter Warranty

    Since these modifications may affect the brand warranty, Alter provides its own. Each piece is accompanied by a certificate of authenticity.

  • Independent Studio

    Each creation is carried out on the client's own watch, in complete autonomy. Alter is not affiliated with any watch brand or manufacturer.

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