NO.089
Raw minimalism, bold presence. This reimagined octagonal sports watch by Alter Geneva elevates the very essence of brutalist design. Polished angles, contrasting textures, and deep black tones merge to create a timeless aesthetic. Every detail, meticulously conceived and executed, reflects Swiss watchmaking expertise while pushing its boundaries.
The Brutalist essence
This creation strips away excess to embrace pure form. Clean lines, sandblasted finishes, and striking black contrasts give the piece a monolithic presence. Like raw concrete shaped by light, each surface plays with shadows and reflections. This architectural influence defines a design where strength and minimalism converge in a bold statement.
The owner of this personal timepiece is an architect with a deep admiration for brutalist design, particularly the work of Marcel Breuer. His intention was to create a watch that would embody his architectural vision. His brief was unequivocal: a sculptural piece defined by sharp contrasts, where every detail evokes the raw strength of materials, echoing the bold, elemental forms he brings to life in his own practice.
Mastering Light and Shadow
The black DLC coating on the bezel and screws enhances scratch and impact resistance while amplifying the contrast with the sandblasted case. This textured finish, combined with polished angles, elevates the structure by alternating matte surfaces and subtle reflections. The hands and indices, hand-painted in black and accented with white Super-LumiNova, ensure optimal legibility.
Every modification is executed in our Swiss workshops to the highest standards of watchmaking, guaranteeing durability and uncompromising precision.
- Base watchStainless steel watch, supplied by its owner
- Case & size41 mm, hand-sandblasted, polished bevels
- DialMatte black, hand-painted black hour markers + white SLN
- HANDSBLACK HAND-PAINT, WHITE SLN
- BezelBlack DLC, hand-sandblasted, polished bevels
- Bracelet Hand-sandblasted, polished bevels
- Indicative budget CHF 8.500 to 11.000
(USD 10.500 to 14.000) - Typical lead time1 to 2 months
from design approval to delivery
Alter Geneva carries out each creation on a personal watch provided by a client. These works are independent and are not produced, approved, or guaranteed by the original manufacturers. Since these modifications may affect the brand warranty, Alter provides its own warranty. All creations are strictly intended for private use and have no commercial purpose.
Your project
Your Watch, Reimagined
Every Alter creation starts with a watch provided by its owner. Share your ideas with our team to explore the possibilities for your own project.
Submit your requestFully Reversible
All customizations are fully reversible, including the DLC treatment.
The watch can be restored to its original configuration at any time.Swiss Made
The project was created through a mix of digital renders and high-resolution photographs. All work was carried out in our Swiss workshops.
Alter Warranty
Since these modifications may affect the brand warranty, Alter provides its own. Each piece is accompanied by a certificate of authenticity.
Independent Studio
Each creation is carried out on the client's own watch, in complete autonomy. Alter is not affiliated with any watch brand or manufacturer.