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NO.306

Alter Geneva

This yellow gold sports watch was reimagined around a moon and leaves motif chosen by its owner. The custom dial introduces a graphic element, while the black DLC treatment gives the exterior a more contemporary character.

The Owner’s Vision

The owner wanted the dial to reflect a personal meaning. Our design team developed a moon and leaves motif from his description. As the original yellow gold finish no longer suited his style, he chose a black treatment to give the watch a more contemporary character.

Illustrated-dial bespoke sports watch with a deep black case — Alter Geneva, hand-finished in Switzerland

Custom Components

Based on the motif requested by the owner, our design team developed several sketches before adapting the composition to the dial. A matte black grained base creates depth, while the yellow moon becomes the focal point of the design.

Alter Geneva

Dial Craftsmanship

The dial maker first machined the base to create its fine grained texture, then applied the black finish in thin spray coats. The motif, indexes, and logo were added through successive decal transfers, while the hands were individually painted with pigments mixed to match the dial.

Black DLC Coating

The yellow gold case, bezel, and clasp were coated in black DLC, paired with a black rubber strap. This coating technique provides high resistance to wear while preserving the underlying finishes. The white numerals on the 24 hour bezel were painted by hand after coating to maintain legibility.

Alter Geneva
  • Illustrated-dial bespoke sports watch with a deep black case — Alter Geneva, one-of-a-kind commission
  • Illustrated-dial bespoke sports watch with a deep black case — Alter Geneva, Geneva workshop
  • Base Watch Yellow gold GMT, provided by its owner
  • Case & size40 mm, black DLC, brushed finish
  • DialTextured matte black, moon-and-leaves motif
  • HandsHand-painted black, black SLN
  • BezelBlack DLC, white-lacquered 24-hour engraving
  • Bracelet Black rubber, black DLC clasp
  • Indicative budget CHF 11,000 to 14,000
    (USD 13,500 to 17,500)
  • Typical lead time1 to 2 months
    from design approval to delivery

Every project starts from a watch you already own. These figures reflect commissions of a comparable scope, your final quote depends on your piece and the work involved.

Your project

Customize your watch

We handle piece collection and return worldwide, including secure transport, insurance, and customs formalities.

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  • Fully Reversible

    Most customizations are reversible. For nonreversible work, a new component can be manufactured at additional cost.

  • Swiss Made

    Every stage, from preparation to final assembly, was carried out by hand in our Swiss workshops.

  • Alter Warranty

    Customization affects the original warranty. Alter provides an independent warranty for its work and a certificate of authenticity with each piece.

  • Independent Studio

    Each creation is carried out on the client's own watch, in complete autonomy. Alter is not affiliated with any watch brand or manufacturer.

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