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NO.251

Alter Geneva

Originally defined by its clean geometry and integrated bracelet, this iconic watch is reinterpreted through 44 pink baguette sapphires and a custom pink dial. The result is a monochromatic composition that brings color to the design while preserving its original balance.

The Owner’s Vision

Having owned this watch for many years, the owner wanted the refinement of a gemstone-set version without parting with his own piece. We developed a monochromatic composition centered on the pink tones he had envisioned, combining baguette sapphires with a matching custom dial.

Alter Geneva

Invisible Baguette Setting

The project features 44 pink baguette sapphires totaling 3.52 carats, including 32 on the bezel and 12 on custom made indexes. Each sapphire was individually calibrated to achieve the precise alignment required for invisible setting, allowing the stones to form a continuous surface without visible prongs. The stones were sourced through a traceable supply chain in Madagascar and selected for their consistent color.

Pink sapphire bespoke watch set with 44 baguette stones and a custom pink dial — Alter Geneva, one-of-a-kind commission

Custom Components

New components were manufactured to enable the gemstone setting. The new bezel accommodates the invisible setting, while the new dial was designed to receive sapphire set indexes. The original components were preserved and returned to the owner, allowing the watch to be restored to its original configuration if desired.

Pink sapphire bespoke watch set with 44 baguette stones and a custom pink dial — Alter Geneva, Geneva workshop
  • Alter Geneva
  • Alter Geneva
  • Base watchStainless steel watch, provided by its owner
  • Case & Size37.5 mm, stainless steel, original finish restored
  • DialCustom pink grained finish, 12 pink sapphire indexes
  • HandsOriginal
  • BezelHand set, 32 pink sapphires
  • BraceletOriginal
  • Gemstones44 Madagascan pink sapphires, baguette cut, totaling 3.52 carats
  • CrownOriginal
  • Indicative budgetCHF 56,000 to 68,000
    (USD 70,000 to 85,000)
  • Typical lead time4 to 5 months
    from design approval to delivery

Every project starts from a watch you already own. These figures reflect commissions of a comparable scope, your final quote depends on your piece and the work involved.

Your project

Customize your watch

We handle piece collection and return worldwide, including secure transport, insurance, and customs formalities.

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  • Fully Reversible

    Most customizations are reversible. For nonreversible work, a new component can be manufactured at additional cost.

  • Swiss Made

    Every stage, from preparation to final assembly, was carried out by hand in our Swiss workshops.

  • Alter Warranty

    Customization affects the original warranty. Alter provides an independent warranty for its work and a certificate of authenticity with each piece.

  • Independent Studio

    Each creation is carried out on the client's own watch, in complete autonomy. Alter is not affiliated with any watch brand or manufacturer.

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