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Brutalist Oak

Alter Geneva

Raw minimalism, bold presence. This reimagined Royal Oak by Alter elevates the very essence of brutalist design. Polished angles, contrasting textures, and deep black tones merge to create a timeless aesthetic. Every detail, meticulously conceived and executed, honors Swiss watchmaking heritage while pushing its boundaries.

The Brutalist essence

This creation strips away excess to embrace pure form. Clean lines, sandblasted finishes, and striking black contrasts give the piece a monolithic presence. Like raw concrete shaped by light, each surface plays with shadows and reflections. This architectural influence defines a design where strength and minimalism converge in a bold statement.

Alter Geneva
  • Alter Geneva
  • Alter Geneva

The owner of this timepiece is an architect with a deep admiration for brutalist design, particularly the work of Marcel Breuer. When he approached us, his intention was to create a watch that would embody his architectural vision. His brief was unequivocal: a sculptural timepiece defined by sharp contrasts, where every detail evokes the raw strength of materials—echoing the bold, elemental forms he brings to life in his own practice.

Mastering Light and Shadow

The black DLC coating on the bezel and screws enhances scratch and impact resistance while amplifying the contrast with the sandblasted case. This textured finish, combined with polished angles, elevates the structure by alternating matte surfaces and subtle reflections. The hands and indices, hand-painted in black and accented with white Super-LumiNova, ensure optimal legibility.

Alter Geneva
  • Alter Geneva
  • Alter Geneva
  • Alter Geneva
  • Alter Geneva
  • Alter Geneva

Every modification is executed in our Swiss workshops to Drag the highest stwandards of watchmaking, guaranteeing Drag durability and uncompromising precision.

  • Alter Geneva
  • Alter Geneva
  • BASEAP ROYAL OAK SELFWINDING
  • MATERIALSTAINLESS STEEL
  • SIZE41 MM
  • CALIBER4302
  • WATER RESISTANCE50 M
  • FREQUENCY4 HERTZ
  • EDITIONUNIQUE PIECE
  • FINITIONFULLY SANDBLASTED WITH POLISHED CORNERS
  • BEZELBLACK DLC COATING ON BEZEL AND SCREWS
  • HANDSBLACK HAND-PAINT WITH WHITE SLN
  • INDEXBLACK HAND-PAINT WITH WHITE SLN
  • DIALMATTE BLACK
Alter Geneva

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2025© Alter, all rights reserved

Alter is an independent Swiss watchmaking studio specializing in watch customization. We neither manufacture nor retail watches. Our vocation is to turn your timepieces into unique models thanks to an artisanal and creative process.

Alter is in no way affiliated with or supported by any watch brand manufacturer. The brand names featured on our official website are for reference purposes only and any commercial use of timepieces transformed and personalized by us is strictly prohibited. Our on-demand services are for personal and private use only.

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