The bespoke watchmaking studio
Devoted to the art of personalization, in both watchmaking and jewelry, our design studio combines mastery of the Swiss watchmaking skills with a fresh and daring attitude to contemporary design.
Your vision, our craft
The beginning of the customization journey is a period of collaboration. There you are, together with your watch and our craftsmen and designers, working at the same table. We bring your ideas to life and turn your expectations to reality. By expressing your wishes, we set out on the right path, offering you the most precious challenge of all: to render your personality and your own story in a totally bespoke timepiece.
Swiss excellence, timeless expertise
Swiss-based Alter is a trusted player in the Swiss made world, proud to operate to the finest watchmaking standards. We cooperate with a handpicked network of independent craftsmen, all acknowledged for their expertise and often from some of the world's most prestigious watchmaking names. Each and every detail matters: our experts monitor every single step of the process, using rare materials and exclusive techniques. Each watch turns into a unique work.
Stunning finishes, endless possibilities
Our studio is a hub of excellence and creativity, as well as expertise and innovation : from subtle touches and daring transformations to rare and special techniques based on our own research and know-how. We combine watchmaking and jewellery techniques, mastering special treatments, engraving, lacquering, brushing, enamelling, or miniature painting. Dials, cases and bracelets become precious creations thanks to the setting of diamonds, gemstones and sapphires, sublimating each creation with exceptional expertise.
